Paid search advertising has grown exponentially and so has the click fraud industry. Where there is profit, there will be fraud, and it could directly impact your business. Click fraud costs businesses more revenue each year, skews user data, and makes it impossible to track growth accurately. Click fraud comes in many forms and they are all harmful to your advertising spend.
Committing click fraud is a crime but chances are that you won't get the time of day from law enforcement, so it's up to cyber experts like CSCT to provide assistance. Our expertise lets you diagnose and counter PPC fraud to keep your business moving forward. Protect your online advertising budget and halt fraudulent activity.
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When click fraud takes control of your pay-per-click advertising, it can be detrimental to your online marketing. Those fraudulent clicks are a crime and it's our mission to quantify the damage, identify the responsible parties, and help you take action.
Pay-per-click advertising requires accurate data to properly track your click-through rate and conversion. Fraudulent clicks can lead to severely lowered conversion rates, potentially affecting your website rankings and organic traffic. Tampa PPC campaigns typically improve search engine rankings but click fraud can damage your online presence as a whole.
Stop Malicious Clicks
An effective ad campaign can cost hundreds, if not thousands of dollars per month, so why let someone commit click fraud and sink your advertising budget? Detecting click fraud early can help you minimize the effects it will have on your paid search advertising.
Once we have established that fraudulent clicks are costing your business potential customers, the cyber experts at CSCT will proceed with tracking the click fraud source. Using the IP addresses that were used to commit click fraud, our team can find the location and source of the activity. We collect data and information while identifying any U.S laws they have broken to help you file civil or legal action.
Early click fraud detection is becoming increasingly important to save your online advertising budget and keep invalid clicks off of your account. Once we have diagnosed the source of PPC fraud, our team will create a strategy that protects your advertising costs in the future. Enhanced safety measures and professional recommendations keep your account secure.
Protect Your Campaign
Click fraud is the act of using repeated clicks to deplete a company's advertising budget, sink conversion rates, and/or prevent legitimate users from viewing their ads. Over time, click fraud can have a negative impact on search engines since search rankings are looking for converting, legitimate users when determining SERP (Search Engine Results Page) placement.
Unfortunately, click fraud in Tampa, Florida has become more popular than ever due to the unprecedented value of online advertisements in the last decade. According to industry experts, more than 10% of paid clicks are fraudulent, and Search Engine Journal reports that over 83% of businesses will experience PPC fraud with their own ads.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the clearest signs that you are experiencing click fraud is receiving numerous inquiries from the same IP address.
One of the most common indicators of click fraud is an unusual spike in your ad consumption that doesn't fit your typical user behavior. When you are targeted for PPC fraud, it often skews user data and causes peculiar results on Google ads and other advertising networks.
In most situations, you will experience a drop in conversion while your pay-per-click advertising is being targeted, which may decrease your search engine performance. Shortly after the click fraud begins, it will diminish your ability to generate revenue.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When too many similar IP addresses accumulate in your demographic, click fraud is usually imminent. For advanced PPC advertising protection, we recommend scheduling a consultation with our cyber experts to develop a comprehensive strategy.
Click fraud can be difficult to combat, especially when your adversaries are in different geographic locations around the world. Because of the various rules and regulations between our country and others, legal recourse isn't always possible. Our mission as cyber experts is to search for suspicious clicks and identify the perpetrator, location, and end goal of the click fraud.
Once the source of fake clicks is identified, our team provides legal documentation, evidence, and expert statements to support your course of action. Whether you are looking to file a civil case against click fraud or want to report the negative user behavior to the advertising network in hopes of receiving compensation, we can help. In many cases, the advertiser pays for the bot clicks but you may need to complete the review process for them.
After an action is taken, it's time to prevent click fraud. Our team helps you implement a click fraud prevention system that will allow you to generate revenue without bot traffic or irrelevant clicks. With comprehensive protection for your advertisements, your business can focus on legitimate user visits and maximum financial gain.
Speak to one of our expert today