With more than 80% of businesses with ad campaigns suffering from click fraud, it's only a matter of time before you are affected. Increasing online advertising revenue has created a breeding ground for criminals, and it's important to stay vigilant. Law enforcement typically cannot pursue these malicious activities, so what will you do to protect your campaign?
Our highly-trained investigators help St Augustine businesses bounce back from PPC fraud and protect against future ad waste. Search engines and other advertising platforms may even reimburse you for the lost efforts. Don't let criminals destroy your ad campaign; speak with a private investigator and take back your ads.
Speak With Our Private Investigators
Our Click fraud can quickly take control of your advertising campaign, causing conversion to plummet and may even impact your organic search results. It's a financial crime and no business in St Augustine, Florida, deserves to be a victim of PPC fraud. Let a fraud investigator in review your ad campaign and determine the best solution for your site and advertising.
To effectively run a pay-per-click advertising campaign, accurate reporting and stats are required. Click fraud can skew these results, severely lowering conversion rates and affecting your website rankings. PPC campaigns typically improve search engine rankings, but click fraud can suddenly weaken your online presence as a whole.
An effective ad campaign can cost hundreds, if not thousands, of dollars per month, so why let someone commit click fraud and sink your advertising budget? Detecting click fraud early can help you minimize the effects it will have on your paid search advertising.
Once we have established that fraudulent clicks are costing your business potential customers, the cyber experts at CSCT will proceed with tracking the click fraud source. Using the IP addresses that were used to commit click fraud, our team can find the location and source of the activity. We collect data and information while identifying any U.S laws they have broken to help you file civil or legal action.
Case Study #1
International Travel Agency
A client lost over $10,000 a week from paid advertising campaigns due to a targeted click fraud raid. The cyber investigators at CSCT were able to trace the malicious activity to the client's competitor, stopping further attempts and helping them create a secured ad campaign.
After switching paid ad managers, a local marketing company’s client suffered serious drops in conversion: until our Cyber experts traced fraud clicks back to the email address of the client's previous PPC manager to save their campaign.
Quickly detecting click fraud attempts could be vital to saving ad campaigns and maintaining healthy website stats. Prolonged exposure to PPC fraud will compound the damage, making it harder to recover. Let our team examine your situation. Once we have diagnosed the source of PPC fraud, our team will create a strategy that protects your advertising costs in the future. Enhanced safety measures and professional recommendations keep your advertising spend secure.
Protect Your Campaign
Fraudulent clicks occur when a user or program activates an advertisement purposefully with no intention of proceeding with the process. While the clicks are invalid, they still count against the business advertising budget and lower conversion rates. Click fraud targets businesses with repeated clicks to deplete their ad budget, negatively impact conversion rates, stop legitimate clients from finding you, or a combination of those reasons. While these are typically not considered significant investigations, the cost to your company could be substantial. Private investigators collect evidence of malicious ad clicks during fraud investigations to stop the attack and prevent further actions. In some cases, investigative services even lead to compensation from the ad company or civil action.
Some industries carry a higher risk of PPC fraud than others, but every business in St Augustine, FL, that runs ads could be a target. According to Search Engine Journal, more than 83% of companies will suffer from fraudulent clicks, with over 10% of paid clicks wasted.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the most evident signs you are experiencing click fraud is receiving numerous inquiries from the same IP address.
Yes, click fraud is cybercrime, and in some cases, legal action may be possible. The trouble is most efforts in the cyber division are given to matters of personal information protection and national security, not your ad campaign. Even if you gain attention from law enforcement, legal recourse may be impossible if they are in different geographic locations. Our click fraud detection experts identify click farms, competitor click fraud, and other fraudulent activity to quantify their damages and save the advertiser's account. From there, our cyber team provides a strategy for you to move forward and viable proof of their click fraud so that you can proceed with civil or legal action.
When a company is targeted for click fraud, there is typically a spike in ad clicks while conversion rates plummet. Depending on the severity of the attack, it should be obvious to anyone who monitors their campaigns. A fraud investigator looks for these inaccuracies to identify likely fraud attempts. If the business is being targeted in a PPC attack, our experts dive into action with a full investigation.
We approach click fraud in the most effective manner, tracking the attempts to their source and collecting evidence for you to recover ad spend. An intensive analysis will reveal who is behind the attack, allowing our private investigators to discontinue their efforts.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When there are many clicks from a single IP address or group of addresses, click fraud is typically in place. With CSCT's full-range investigation service, you can stop these attempts and prevent further action.
While it is possible to identify and stop fraudulent clicks, it takes proficiency and a strong understanding of cybercrime operations. Our private investigators track fraud clicks to the source and apply efforts to cease further action. Once our cyber experts have traced and eliminated the source of your PPC fraud, compile evidence and provide our recommended course of action. While legal recourse is not always possible with PPC fraud, there is a possibility for legal pursuit, reimbursement from advertising platforms, or other compensation may be awarded to those with sufficient evidence. Ad attacks could be invoked by someone in your neighborhood or an outsourced team, so it's unlikely to catch the culprit.
Once the cyber investigations team finds the cause of your PPC attack, we can detail information about their location, whether they used one computer or many computers, and other essential evidence relevant to the case. Our investigators create incident reports, provide legal documentation of findings, and compile any evidence available to help you receive that compensation. Online advertising is a vital source of income for many businesses, and putting your campaign back on track is our priority.
The final step in our click fraud process is creating a system to protect you from future attacks. CSCT's professionals customize a security solution that keeps your campaign safe from further damage, allowing your sales to grow uninterrupted.