With rising profitability in digital marketing and online advertisements, there has been an uptick in cybercrime, too. One of the most common and costly among them is click fraud. It can cost hundreds or thousands of dollars in revenue and have negative effects on search engines, leaving a pitfall. If your advertising network has been compromised by click fraud, it's time to take action.
Click fraud is a punishable crime in some scenarios but don't count on receiving legal justice for the offense. Our cyber experts diagnose and counter PPC fraud to keep your business moving forward and the revenue flowing. A major disruption to your business deserves more attention than a software program, so talk to the professionals and protect your ads.
Speak With Our Cyber Experts
When click fraud takes control of your pay-per-click advertising, it can be detrimental to your online marketing. Those fraudulent clicks are a crime and it's our mission to quantify the damage, identify the responsible parties, and help you take action.
Pay-per-click advertising requires accurate data to properly track your click-through rate and conversion. Fraudulent clicks can lead to severely lowered conversion rates, potentially affecting your website rankings and organic traffic. Sarasota PPC campaigns typically improve search engine rankings but click fraud can damage your online presence as a whole.
Stop Malicious Clicks
An effective ad campaign can cost hundreds, if not thousands of dollars per month, so why let someone commit click fraud and sink your advertising budget? Detecting click fraud early can help you minimize the effects it will have on your paid search advertising.
Once we have established that fraudulent clicks are costing your business potential customers, the cyber experts at CSCT will proceed with tracking the click fraud source. Using the IP addresses that were used to commit click fraud, our team can find the location and source of the activity. We collect data and information while identifying any U.S laws they have broken to help you file civil or legal action.
Early click fraud detection is becoming increasingly important to save your online advertising budget and keep invalid clicks off of your account. Once we have diagnosed the source of PPC fraud, our team will create a strategy that protects your advertising costs in the future. Enhanced safety measures and professional recommendations keep your account secure.
Protect Your Campaign
Click fraud is the act of using repeated clicks to deplete a company's advertising budget, sink conversion rates, and/or prevent legitimate users from viewing their ads. Over time, click fraud can have a negative impact on search engines since search rankings are looking for converting, legitimate users when determining SERP (Search Engine Results Page) placement.
Unfortunately, click fraud in Sarasota, Florida has become more popular than ever due to the unprecedented value of online advertisements in the last decade. According to industry experts, more than 10% of paid clicks are fraudulent, and Search Engine Journal reports that over 83% of businesses will experience PPC fraud with their own ads.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the clearest signs that you are experiencing click fraud is receiving numerous inquiries from the same IP address.
Yes, click fraud is cybercrime and in some cases, legal action may be possible. The trouble is, most efforts in the cyber division are given to matters of personal information protection and national security, not your ad campaign. Even if you gain attention from law enforcement, legal recourse may be impossible if they are in different geographic locations. Our click fraud detection experts identify click farms, competitor click fraud, and other fraudulent activity to quantify their damages and save the advertiser's account. From there, our Sarasota cyber team provides a strategy for you to move forward and viable proof of their click fraud so that you can proceed with civil or legal action.
One of the most common indicators of click fraud is an unusual spike in your ad consumption that doesn't fit your typical user behavior. When you are targeted for PPC fraud, it often skews user data and causes peculiar results on Google ads and other advertising networks.
In most situations, you will experience a drop in conversion while your pay-per-click advertising is being targeted, which may decrease your search engine performance. Shortly after the click fraud begins, it will diminish your ability to generate revenue.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When too many similar IP addresses accumulate in your demographic, click fraud is usually imminent. For advanced PPC advertising protection, we recommend scheduling a consultation with our cyber experts to develop a comprehensive strategy.
Dealing with click fraud is no easy task but working with a cyber expert can help you pinpoint the responsible user or group and restore your business revenue. Typically, legal recourse is not possible due to the various laws and regulations in geographic locations, but advertisers can prevent future click fraud attempts and seek civil or online action. Our mission as cyber experts is to search for suspicious clicks and identify the perpetrator, location, and end goal of the click fraud.
After our team is able to identify the source of click fraud, they can provide information about the attacker's location, whether they used one computer or many computers, and other key details related to the case. We can create incident reports, offer legal documentation of our findings, and find any evidence available to build an indisputable case
Once the source of fake clicks is identified, our team provides legal documentation, evidence, and expert statements to support your course of action. Whether you are looking to file a civil case against click fraud or want to report the negative user behavior to the advertising network in hopes of receiving compensation, we can help. In many cases, the advertiser pays for the bot clicks but you may need to complete the review process for them.