Digital marketing and advertising have become vital resources for businesses everywhere, but where there is profit, there's crime. Fraudulent clicks cost business owners immensely each year and skew necessary analytics, making it impossible to track growth accurately. Click fraud comes in many forms and they are all harmful to your advertising spend.
Committing click fraud is a crime but chances are that you won't get the time of day from law enforcement, so it's up to cyber experts like CSCT to provide assistance. Our expertise lets you diagnose and counter PPC fraud to keep your business moving forward. Protect your online advertising budget and halt fraudulent activity.
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When click fraud takes control of your pay-per-click advertising, it can be detrimental to your online marketing. Those fraudulent clicks are a crime and it's our mission to quantify the damage, identify the responsible parties, and help you take action.
Pay-per-click advertising requires accurate data to properly track your click-through rate and conversion. Fraudulent clicks can lead to severely lowered conversion rates, potentially affecting your website rankings and organic traffic. Orlando PPC campaigns typically improve search engine rankings but click fraud can damage your online presence as a whole.
Cease Malicious Clicks
An effective ad campaign can cost hundreds, if not thousands of dollars per month, so why let someone commit click fraud and sink your advertising budget? Detecting click fraud early can help you minimize the effects it will have on your paid search advertising.
Once we have established that fraudulent clicks are costing your business potential customers, the cyber experts at CSCT will proceed with tracking the click fraud source. Using the IP addresses that were used to commit click fraud, our team can find the location and source of the activity. We collect data and information while identifying any U.S laws they have broken to help you file civil or legal action.
Early click fraud detection is becoming increasingly important to save your online advertising budget and keep invalid clicks off of your account. Once we have diagnosed the source of PPC fraud, our team will create a strategy that protects your advertising costs in the future. Enhanced safety measures and professional recommendations keep your account secure.
Protect Your Campaign
Click fraud is a type of cybercrime that involves fraudulently clicking on pay-per-click (PPC) ads to increase a website's revenue, depletes a business's ad campaign resources, and/or weakens credibility with search engines.
Unfortunately, click fraud in Orlando, Florida has become increasingly popular due to the value of PPC advertising skyrocketing in the last decade. According to recent studies, more than 10% of paid clicks are fraudulent, and Search Engine Journal reports that over 83% of businesses will experience PPC fraud with their own ads.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the clearest signs that you are experiencing click fraud is receiving numerous inquiries from the same IP address.
While click fraud is a crime and violates search engine guidelines, most laws encompassing click fraud are meant to protect national security and personal information- not your advertising costs. Our click fraud detection experts identify click farms, competitor click fraud, and other fraudulent activity to quantify their damages and save the advertiser's account. From there, we provide a strategy for you to move forward and viable proof of their click fraud so that you can proceed with civil or legal action.
One of the most common indicators of click fraud is an unusual spike in your ad consumption that doesn't fit your typical user behavior. When you are targeted for PPC fraud, it often skews user data and causes peculiar results on Google ads and other advertising networks.
In most situations, you will experience a drop in conversion while your pay-per-click advertising is being targeted, which may decrease your search engine performance. Shortly after the click fraud begins, it will diminish your ability to generate revenue.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When too many similar IP addresses accumulate in your demographic, click fraud is usually imminent. For advanced PPC advertising protection, we recommend scheduling a consultation with our cyber experts to develop a comprehensive strategy.
Dealing with click fraud can be difficult, especially when you are dealing with fraud rings from across the globe. Our team investigates suspicious clicks to find the source and quantify the damage caused. Once we have found the source of your click fraud, we assist you with the proper course of action. Whether you need documentation to initiate a Google ads investigation or legal proof to file a civil suit, our team is here to help.
While there may not be a legal course of action in every situation, Google and other search engines will typically refund the cost of fraudulent clicks to your PPC advertising budget, so compiling evidence of click fraud can help you recover hundreds or thousands of dollars in ad spend. When a competitor or black hat advertising company commits click fraud, there is a potential for civil action. Talk to our investigators and regain control of your advertising network.
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