It has become increasingly profitable for criminals to target paid advertising, which can be detrimental to your campaign. If your business is on the long list of victims who have had their online sales crippled by PPC fraud, take action by working with our cyber experts. We can help you recover the advertising campaign, seek action against the offenders, and set up a safety net to prevent further fraud attempts.
Unfortunately, law enforcement cannot help with most cases of click fraud. Our cyber experts diagnose and counter PPC fraud to keep your business moving forward and the revenue flowing. A major disruption to your business deserves more attention than a software program, so talk to Ocala's cyber professionals and protect your ad campaign for uninterrupted growth.
Speak With Our Cyber Experts
When click fraud takes control of your pay-per-click advertising, it can be detrimental to your online marketing. Those fraudulent clicks are a crime and it's our mission to quantify the damage, identify the responsible parties, and help you take action.
Pay-per-click advertising requires accurate data to properly track your click-through rate and conversion. Fraudulent clicks can lead to severely lowered conversion rates, potentially affecting your website rankings and organic traffic. Ocala PPC campaigns typically improve search engine rankings but click fraud can damage your online presence as a whole.
Stop Malicious Clicks
An effective ad campaign can cost hundreds, if not thousands of dollars per month, so why let someone commit click fraud and sink your advertising budget? Detecting click fraud early can help you minimize the effects it will have on your paid search advertising.
Once we have established that fraudulent clicks are costing your business potential customers, the cyber experts at CSCT will proceed with tracking the click fraud source. Using the IP addresses that were used to commit click fraud, our team can find the location and source of the activity. We collect data and information while identifying any U.S laws they have broken to help you file civil or legal action.
Case Study #1
A client lost over $10,000 a week from paid advertising campaigns due to a targeted click fraud raid. The cyber investigators at CSCT were able to trace the malicious activity to the client's competitor, stopping further attempts and helping them create a secured ad campaign.
After switching paid ad managers, a local marketing company’s client suffered serious drops in conversion: until our Cyber experts traced fraud clicks back to the email address of the client's previous PPC manager to save their campaign.
Submit A Case
Detecting click fraud quickly is vital to saving your online advertising budget and keeping invalid clicks off of your account. The longer you allow your ads to be attacked, the worse it will get. Once we have diagnosed the source of PPC fraud, our team will create a strategy that protects your advertising costs in the future. Enhanced safety measures and professional recommendations keep your account secure.
Protect Your Campaign
Click fraud is the act of using repeated clicks to deplete a company's advertising budget, sink conversion rates, and/or prevent legitimate users from viewing their ads. Over time, click fraud can have a negative impact on search engines since search rankings are looking for converting, legitimate users when determining SERP (Search Engine Results Page) placement.
Any business that utilizes pay-per-click advertising may be a target for click fraud. While there are some industries that have a higher risk of attack, like competing marketing agencies and high cost-per-click niches, no campaign is safe from these attempts until there is a security network in place. According to Search Engine Journal, more than 83% of businesses will suffer from fraudulent clicks, with over 10% of clicks being wasteful.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the clearest signs that you are experiencing click fraud is receiving numerous inquiries from the same IP address.
Yes, click fraud is cybercrime and in some cases, legal action may be possible. The trouble is, most efforts in the cyber division are given to matters of personal information protection and national security, not your ad campaign. Even if you gain attention from law enforcement, legal recourse may be impossible if they are in different geographic locations. Our click fraud detection experts identify click farms, competitor click fraud, and other fraudulent activity to quantify their damages and save the advertiser's account. From there, our Ocala cyber team provides a strategy for you to move forward and viable proof of their click fraud so that you can proceed with civil or legal action.
A common indication of a click fraud attempt is an unusual spike in your ad usage with abnormally low conversion. When your ads are targeted for PPC fraud, it typically skews user data and causes irregular results on Google ads and other major advertising networks.
In most situations, you will experience a drop in conversion while your pay-per-click advertising is being targeted, which may decrease your search engine performance. Shortly after the click fraud begins, it will diminish your ability to generate revenue.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When too many similar IP addresses accumulate in your demographic, click fraud is usually imminent. For advanced PPC advertising protection, we recommend scheduling a consultation with our cyber experts to develop a comprehensive strategy.
Identifying and stopping click fraud takes technical proficiency and in-depth knowledge of how cyber crimes operate. Our cyber experts know how to track the source of criminal activity and stop further actions. From there, we help you compile evidence and provide our recommended course of action. While legal recourse is not always possible with PPC fraud, there is a potential for civil action, reimbursement from advertising platforms, or other compensation may be awarded if you can provide sufficient proof. PPC attacks could be happening from down the street in your competitor's office or in an outsourced, out-of-country center, so possible actions vary on a case-by-case basis.
After our team is able to identify the source of click fraud, they can provide information about the attacker's location, whether they used one computer or many computers, and other key details related to the case. We can create incident reports, offer legal documentation of our findings, and find any evidence available to help you receive that compensation. Online advertising is a vital source of income for many businesses and putting your campaign back on track is our priority.
The final step to our click fraud process is creating a system to protect you from future attacks. CSCT's professionals customize a security solution that keeps your campaign safe from further damage, allowing your sales to grow uninterrupted.
Speak to one of our expert today