Click Fraud Investigations Clearwater, FL
Click fraud affects more than 80% of businesses using paid search advertising. The malicious practice wastes money, weakens trust with search engines and makes it impossible to obtain accurate information for your ads.
Click fraud may be a crime but most cases will not receive attention from law enforcement, so where do you turn to regain control over your ads? When click fraud disrupts your advertising network, it's up to cyber experts like CSCT to diagnose, quantify, and counter the PPC fraud. Our click fraud service is here to keep your business and online traffic on track, maximizing the effects of your ads.
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LOCAL MARKETING AGENCY
After switching paid ad managers, a local marketing company’s client suffered serious drops in conversion: until our Cyber experts traced fraud clicks back to the email address of the client's previous PPC manager to save their campaign.
What Is Click Fraud?
Click fraud is the act of using repeated clicks to deplete a company's advertising budget, sink conversion rates, and/or prevent legitimate users from viewing their ads. Over time, click fraud can harm search engines since search rankings are looking for converting, legitimate users when determining SERP (Search Engine Results Page) placement.
Is Click Fraud Common With Incentivized Traffic?
If you believe that your business has been targeted with click fraud, you’re not alone. Click fraud has become an increasingly common issue for companies of every size and service. According to industry experts, more than 10% of paid clicks are fraudulent, and Search Engine Journal reports that over 83% of businesses will experience PPC fraud with their own ads.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the clearest signs that you are experiencing click fraud is receiving numerous inquiries from the same IP address.
Is Fraudulently Clicking Advertisements Illegal?
While click fraud is a crime and violates search engine guidelines, most laws encompassing click fraud are meant to protect national security and personal information- not your advertising costs. Our click fraud detection experts identify click farms, competitor click fraud, and other fraudulent activity to quantify their damages and save the advertiser's account. From there, we provide a strategy for you to move forward and viable proof of their click fraud so that you can proceed with civil or legal action.
Can Click Fraud Lower Search Engine Rankings?
Click fraud has a variety of negative effects on companies, including decreased search term rankings. When click fraud occurs, it skews user data and causes ad and/or website conversion to plummet because there are no real clicks coming in. Because search engines can often spot the difference between a legitimate visitor and spam, click fraud may impact organic search term positions while siphoning your ad spend.
How Do You Detect Click Fraud?
One of the most common signals that your business is being targeted with click fraud is an unusual jump in your ad consumption that doesn't fit your typical user behavior. When you are targeted for PPC fraud, it often skews user data and causes peculiar results on Google ads and other advertising networks.
In most situations, you will experience a drop in conversion while your pay-per-click advertising is being targeted, which may decrease your search engine performance. Shortly after the click fraud begins, it will diminish your ability to generate revenue.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When too many similar IP addresses accumulate in your demographic, click fraud is usually imminent. For advanced PPC advertising protection, we recommend scheduling a consultation with our cyber experts to develop a comprehensive strategy.
How Do You Identify & Prevent Click Fraud?
Click fraud can be difficult to combat, especially when your adversaries are in different geographic locations around the world. Because of the various rules and regulations between our country and others, legal recourse isn't always possible. Our mission as cyber experts is to search for suspicious clicks and identify the perpetrator, location, and end goal of the click fraud.
Once our cyber experts have identified the source of fake clicks, we will provide evidence, legal documentation, and expert statements to support your desired course of action. Depending on your situation and the amount of money spent on click fraud, you may want to explore a civil case or report the negative user behavior to the advertising network in hopes of receiving compensation. In many cases, the advertiser pays for the click fraud damage but you may need to complete the review process for them.
After you have chosen a course of action, it's time to prevent click fraud from occurring in the future. Our team helps you implement a click fraud prevention system that will allow you to generate revenue without bot traffic or irrelevant clicks. With comprehensive protection for your advertisements, your business can focus on legitimate user visits and maximum financial gain.
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