Click fraud affects more than 80% of businesses using paid search advertising. The malicious practice wastes money, weakens trust with search engines and makes it impossible to obtain accurate information for your ads.
Click fraud may be a crime but most cases will not receive attention from law enforcement, so where do you turn to regain control over your ads? When click fraud disrupts your advertising network, it's up to cyber experts like CSCT to diagnose, quantify, and counter the PPC fraud. Our click fraud service is here to keep your business and online traffic on track, maximizing the effects of your ads.
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When click fraud takes control of your pay-per-click advertising, it can be detrimental to your business, especially if paid ads are your primary source of website clicks. Those fraudulent clicks are a crime and CSCT is devoted to helping companies through it. Our cyber experts quantify the damage click fraud had on your ads, identify the responsible parties, and make it possible for you to take action.
Pay-per-click advertising requires accurate data to properly track your click-through rate and conversion. Fraudulent clicks can lead to severely lowered conversion rates, potentially affecting your website rankings and organic traffic. PPC campaigns typically improve search engine rankings but click fraud can damage your online presence as a whole.
Stop Malicious Clicks
An effective ad campaign can cost hundreds, if not thousands of dollars per month, so why let someone commit click fraud and sink your advertising budget? Detecting click fraud early can help you minimize the effects it will have on your paid search advertising.
Once we have established that fraudulent clicks are costing your business potential customers, the cyber experts at CSCT will proceed with tracking the click fraud source. Using the IP addresses that were used to commit click fraud, our team can find the location and source of the activity. We collect data and information while identifying any U.S laws they have broken to help you file civil or legal action.
Detecting click fraud immediately is becoming increasingly important to save your online advertising budget and keep invalid clicks off of your account. Once we have diagnosed the source of PPC fraud, our team will create a strategy that protects your advertising costs in the future. Enhanced safety measures and professional recommendations keep your account secure.
Protect Your Campaign
Case Study #1
International Travel Agency
A client lost over $10,000 a week from paid advertising campaigns due to a targeted click fraud raid until our investigators traced the malicious activity to the client's competitor.
After switching paid ad managers, a local marketing company’s client suffered serious drops in conversion: until our Cyber experts traced fraud clicks back to the email address of the client's previous PPC manager to save their campaign.
Click fraud is the act of using repeated clicks to deplete a company's advertising budget, sink conversion rates, and/or prevent legitimate users from viewing their ads. Over time, click fraud can harm search engines since search rankings are looking for converting, legitimate users when determining SERP (Search Engine Results Page) placement.
If you believe that your business has been targeted with click fraud, you’re not alone. Click fraud has become an increasingly common issue for companies of every size and service. According to industry experts, more than 10% of paid clicks are fraudulent, and Search Engine Journal reports that over 83% of businesses will experience PPC fraud with their own ads.
An increased necessity for online advertising has made false clicks profitable in numerous ways. Click fraud affects most businesses that use online advertisements, so be alert for indications of invalid clicks any time you are running an ad campaign. One of the clearest signs that you are experiencing click fraud is receiving numerous inquiries from the same IP address.
While click fraud is a crime and violates search engine guidelines, most laws encompassing click fraud are meant to protect national security and personal information- not your advertising costs. Our click fraud detection experts identify click farms, competitor click fraud, and other fraudulent activity to quantify their damages and save the advertiser's account. From there, we provide a strategy for you to move forward and viable proof of their click fraud so that you can proceed with civil or legal action.
Click fraud has a variety of negative effects on companies, including decreased search term rankings. When click fraud occurs, it skews user data and causes ad and/or website conversion to plummet because there are no real clicks coming in. Because search engines can often spot the difference between a legitimate visitor and spam, click fraud may impact organic search term positions while siphoning your ad spend.
One of the most common signals that your business is being targeted with click fraud is an unusual jump in your ad consumption that doesn't fit your typical user behavior. When you are targeted for PPC fraud, it often skews user data and causes peculiar results on Google ads and other advertising networks.
In most situations, you will experience a drop in conversion while your pay-per-click advertising is being targeted, which may decrease your search engine performance. Shortly after the click fraud begins, it will diminish your ability to generate revenue.
Monitoring your pay-per-click campaign closely can help you detect the warning signs of PPC fraud before the false clicks have any dramatic effects. When too many similar IP addresses accumulate in your demographic, click fraud is usually imminent. For advanced PPC advertising protection, we recommend scheduling a consultation with our cyber experts to develop a comprehensive strategy.
Click fraud can be difficult to combat, especially when your adversaries are in different geographic locations around the world. Because of the various rules and regulations between our country and others, legal recourse isn't always possible. Our mission as cyber experts is to search for suspicious clicks and identify the perpetrator, location, and end goal of the click fraud.
Once our cyber experts have identified the source of fake clicks, we will provide evidence, legal documentation, and expert statements to support your desired course of action. Depending on your situation and the amount of money spent on click fraud, you may want to explore a civil case or report the negative user behavior to the advertising network in hopes of receiving compensation. In many cases, the advertiser pays for the click fraud damage but you may need to complete the review process for them.
After you have chosen a course of action, it's time to prevent click fraud from occurring in the future. Our team helps you implement a click fraud prevention system that will allow you to generate revenue without bot traffic or irrelevant clicks. With comprehensive protection for your advertisements, your business can focus on legitimate user visits and maximum financial gain.
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